Top 5 Social Networking Apps in Australia Q1 2024

In the first quarter of 2024, the top 5 social networking apps in Australia exhibited dynamic performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the weekly metrics of these popular applications.

Threads, an Instagram app saw a fluctuating trend in weekly downloads, starting at approximately 79K in early January and dipping to around 54K by early March. However, the app experienced a significant rebound, peaking at 94K in mid-March. Active users increased steadily throughout the quarter, beginning at 651K and reaching over 1.1M by the end of March, indicating strong user engagement.

WhatsApp Messenger maintained a consistent download rate, with figures ranging from around 52K to 74K weekly. Active users hovered around 7.2M to 7.3M throughout the quarter, demonstrating stable user retention without significant spikes or declines.

Facebook exhibited steady weekly revenue, generally around the $37K to $42K mark. Download numbers varied, peaking at 62K in early March. Active users saw a slight decline from 18.9M in early January to approximately 18.7M by the end of March.

Messenger experienced a notable increase in downloads, particularly in early February, hitting 116K. Revenue remained modest, fluctuating between $381 and $590 weekly. Active users showed a minor fluctuation, peaking at around 20.8M in mid-February before stabilizing at approximately 19.3M by the end of the quarter.

Finally, Telegram Messenger exhibited a gradual increase in weekly revenue, reaching about $14.6K by late February. Downloads remained relatively steady, ranging from 25K to 31K. Active users showed minor fluctuations, starting at 684K and ending the quarter at around 669K.

These metrics highlight the varying performance and engagement levels of the top social networking apps in Australia during Q1 2024. For more detailed insights and further data, visit Sensor Tower.